As a small publisher, be sure to set yourself up for a smooth publishing process by getting familiar with these essential topics before sending your book to print.
Understanding the Basics
Know What Counts as Specialized Material
Understand if your book requires anything out of the ordinary—metallic inks, unusual binding, inserts, etc.
Digital vs. Offset Printing: Know the Difference
Learn when each method is most cost-effective based on your print run size, timeline, and quality needs.
Required Files for Printing
Know what file formats are accepted (e.g., print-ready PDF with embedded fonts and bleed), and how to supply them properly.
Why a Picture Isn’t Enough for Quoting
Understand why a visual alone (e.g., an Amazon listing photo) doesn’t give printers enough data—dimensions, page count, paper type, binding, etc., are essential.
Print Specifications & Cost-Saving Knowledge
Common Trim Sizes and Economical Formats
Use standard sizes that maximize paper usage and lower costs (e.g., 5.5”x8.5”, 6”x9” in the US).
Understand Regional Availability of Materials
Not all papers or finishes are readily available everywhere—know your marke
Paper Types: What You Should Know
Learn the basics:
- Groundwood (typically lower-cost, used in mass-market books)
- Uncoated (used for readability, like novels)
- Coated (used for photo-heavy books, cookbooks, art books)
Speak the Industry Language
Familiarize Yourself with Common Terms
Know what these mean (and when they apply):
- Paperback
- Hardcover
- Jacketed Hardcover
- Gatefold Covers
Taking the time to understand the technical and logistical details of book production sets you apart as a professional, even if you’re a small or first-time publisher. By mastering the essentials, you’ll not only streamline the process but also avoid costly mistakes. Use this checklist as your foundation, and you’ll be better equipped to communicate with printers like Lakeside Book Company, make informed decisions, and ultimately bring your book to life with confidence and clarity.