Book clubs, once the domain of cozy living rooms, have gone through a transformation in recent years. From global Zoom calls to TikTok hashtags, they’re thriving in ways no one quite expected. So what’s behind this new chapter? Let’s take a look at how book clubs have evolved, why they’re on the rise, and how they reach beyond the pages.
A Brief Look Back
Traditional book clubs were often small, local, and casual. Picture a circle of friends gathered in someone’s front room, often with a bottle of wine and a copy of their novel for the month. The focus was usually on fiction, and the format was as much about socializing as it was about literary discussion.
It was simple, and it worked. Yet that was just the first edition.
Fast Forward to Now
So how did modern society revamp the classic book club?
First off, technology has a major impact on the way book clubs look today. Virtual book clubs have exploded on platforms like Zoom, Discord, and Instagram, while BookTok continues to catapult titles into viral fame overnight. The digital space has cracked open the book club world—no longer limited by geography or traditional formats.
The up and coming generations are also changing the physical setting – gone are the days of sitting in living rooms, now book clubs are taking to the coffee shops, record stores, wine bars, and park benches.
There’s also a much wider diversity of genres. These days, readers are diving into everything from roman-tasy and political memoirs to true crime and sci-fi. What used to be considered “guilty pleasures” are now front and center and ready for discussion.
Why the Boom?
A few things collided to spark this resurgence in group reading:
- Post-pandemic craving for connection: After years of isolation, people are hungry for meaningful conversation and shared experiences.
- Desire for screen-free entertainment: Even though many clubs meet online, the reading itself offers a much-needed break from constant scrolling.
- Need for structured social time: Book clubs give us a reason to gather—whether in person or virtually—with a built-in and planned purpose.
- Personal growth and intellectual stimulation: Reading outside of your usual taste and discussing it with people who respectfully challenge your views is powerful.
More Than Just Books
Modern book clubs have become safe spaces for discussion, activism, and community-building. With a variety of genre-specific groups, there’s a book club for everyone. These communities aren’t just about stories—they’re about seeing yourself in the narrative and sharing that with others.
Book clubs in 2025 are more than just reading groups—they’re evolving cultural hubs. Whether you’re here for the analysis, the camaraderie, or to learn something new, there’s a space for you. In a world that often feels fragmented, book clubs remind us that reading still brings people together.
Joining the Club as a Publisher
Publishers have a unique opportunity to be more than book providers, they can offer resources to those looking to build a new community, or to well established groups that are seeking variety.
- Create Official “Book & Run” Club Kits
Combine literature with lifestyle by offering ready-made kits with Lakeside Book Company PAKSmart! They can include discussion questions, running log templates, and motivational extras. Perfect for groups that love to move and think. - Launch Publisher-Sponsored Club Initiatives
Support the growth of local or virtual hybrid clubs that blend reading with physical activity. From social shoutouts to financial support, publishers can help these clubs thrive. - Offer Bulk Discounts or Exclusive Editions
Reward hybrid clubs with perks like discounted bundles, early releases, or special edition books—designed to make their reading experience even more engaging.
Thinking of starting or joining a book club?
There’s never been a better time to turn the page. (link to public book club lists)